Barbara leads the organization’s digital expansion, broadcast operation and audience analytic teams. She is responsible for providing a quality experience for our audience regardless of their location or device of choice, operating around the clock every day of the year. In this role, Barbara and her team rely on audience feedback and insights to continually improve our services and meet evolving needs. Prior to WBEZ, Barbara held leadership positions at Cars.com, CDW and Digitas working across digital media in all its forms. Barbara earned her MBA from the University of Chicago and her BA from Princeton University. She loves exploring Chicago’s many neighborhoods, and all things cultural, culinary, creative and cat-related.
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